In this project, my team and I created a promo for a new product in the lineup of Wysh women's shoe brand.
Our object is insole, our target audience is women who care about sustainability, comfortable casual style and aesthetics.
We aimed to show simplicity, durability, softness, tangibility, aesthetics and fantasy on the edge of reality.
Credits.
Client: Wysh
Directed by Kirill Permyakov
Art Director: Kirill Permyakov x Roman Serko
CG Artist: Roman Serko x Kirill Permyakov
Sound Designer: Sergey Goryunov x Leonid Lozovsky
